Privacy Policy

Last Updated: March 2026

1. Overview

This Privacy Policy explains how Lavantum Pty Ltd (“Mirrah”, “we”, “us”, or “our”) collects, uses, processes, and discloses your personal information when you use our platform and services.

By using the Service, you agree to the practices described in this Privacy Policy.

2. What Information We Collect

Information You Provide

We may collect:

• Contact details (name, email, phone number, address)
• Account information (login credentials)
• Order and transaction data
• Body measurements and characteristics (e.g. height, weight, body shape, preferences)
• Images you upload (e.g. photos of yourself)
• Customer support communications

Automatically Collected Information

• IP address
• device and browser information
• usage behaviour (pages, clicks, session activity)
• cookies and tracking data

3. How We Use Your Information

We use your information to:

• provide and operate the platform
• generate AI-based styling outputs and images
• process orders and payments
• personalise your experience
• improve our services
• detect fraud and ensure security
• communicate with you

4. AI Processing & Image Generation

A core feature of Mirrah involves the use of artificial intelligence to generate images and styling outputs.

When you use this feature:

• Images you upload and relevant product data are processed by AI systems provided by Google (Gemini API)
• This processing is used solely to generate outputs requested by you
• We do not use your data to train AI models

Generated images are stored on infrastructure operated by Amazon Web Services and linked to your account.

5. How We Share Your Information

We share your information with trusted third parties necessary to operate the Service:

Service Providers

• Shopify – platform hosting, checkout, and order management
• Amazon Web Services – data storage and infrastructure
• Google – AI processing (Gemini API)

We only share the minimum data necessary for these services to function.

Other Disclosures

We may also disclose information:

• to comply with legal obligations
• to enforce our Terms
• to protect rights, safety, or property

We do not sell your personal information.

6. Data Storage & Retention

• Uploaded images and generated outputs are stored securely via Amazon Web Services
• Account and order data are stored via Shopify

We retain personal information only as long as necessary to:

• provide the Service
• meet legal obligations
• resolve disputes

You may request deletion of your data at any time.

7. International Data Transfers

Your data may be transferred and processed outside Australia, including in the United States, where our service providers operate.

We take reasonable steps to ensure your data is handled securely in accordance with applicable laws.

8. Security

We implement appropriate safeguards, including:

• encryption in transit
• access controls
• system monitoring

However, no system is completely secure.

9. Your Rights

Depending on your location, you may have rights to:

• access your data
• correct inaccuracies
• request deletion
• withdraw consent
• opt out of marketing

Contact: info@mirrah.com.au

10. Cookies & Tracking

We use cookies and similar technologies to:

• improve functionality
• analyse usage
• personalise content and ads

You can manage cookies via browser settings.

11. Children’s Privacy

Our Service is not intended for individuals under 18.

We do not knowingly collect data from children. If identified, we will delete such data.

12. Changes to This Policy

We may update this Privacy Policy. Continued use of the Service constitutes acceptance of updates.

13. Contact

Lavantum Pty Ltd
Perth, Western Australia
Email: info@mirrah.com.au